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Blog: Hypes, Market trends, Category trends, Driving forces...Innovation is fascinating. If you want to create meaningful innovation you should pay attention to market trends, but, what kind of...
Blog: Category leaders are not true innovators. Don´t innovate, copy.Why Copying Can Be a Smart Business Strategy: 5 Key Reasons In the fast-paced world of business, innovation often takes center stage....
Blog: Don´t follow trends. Connect with real consumer´s pains and gainsUnmasking True Consumer Needs: A Path to Authentic Innovation In today’s fast-paced world, businesses often find themselves caught in the...